Our Mission

We aim to provide the public with a comprehensive directory of pet-related businesses that have pledged to adhere to force free, humane training and handling methods with the animals they work with. We will provide education to the public and pet industry professionals on the benefits and application of force free methods.

Education is at the core of what we do. Whether you just got your first pet or you’re a seasoned professional, there’s always something new to learn! That’s why our Why Force Free? seminar is held across Alberta throughout the year, and is open to the public, prospective members, and new employees of current members. You can also find us at pet-related events around the province giving demonstrations and information. Check out our Education page for information on educational opportunities, resources, why we recommend force free methods, and more!


Our business directory gives you a one-stop location to find a force free business in your area. All members must obtain an education in force free techniques and undergo a strict vetting process. Each one of our members signs a pledge promising to adhere to force free methods with all pets in their care.

Find a Business

The Alberta Force Free Alliance is run by a team of people committed to improving the lives of pets and their people through force free handling and training methods.

Meet the Board