Join the Alberta Force Free Alliance!

Becoming an Alberta Force Free Alliance member is a commitment to using force free handling and training methods in all aspects of your business. By joining, you are pledging that you and your staff will not intentionally harm or intimidate any animal in your care and will update your education in scientifically based, force free methods for companion animals.

All members must electronically sign our pledge and continue to operate as force free businesses for the duration of their membership. Members are expected to maintain professional conduct with their peers and clients. Specific requirements for approval are listed below. Once approved, you will be invoiced for your annual membership fee. If you join between January and June, the cost is $25.00. If you join between July and December, the cost is $12.50.

Membership Criteria

The Pledge

As an approved member of the Alberta Force Free Alliance, I pledge that I and my employees/volunteers are educated in or will upgrade our education through the AFFA in the latest science-based, force free methods for companion animals.

We will not intentionally harm or intimidate any animal in our care. This includes: alpha rolling, pinning, yelling, poking, scruffing, leash jerks, flooding, or the use and promotion of alpha based methodology. Aversive equipment such as, choke/prong/e-collars, electric fences, or ultrasonic bark deterrents are NOT acceptable equipment, as outlined by the American Veterinary Society of Animal Behavior. We will not promote trainers and other businesses who use and adhere to alpha-based and/or aversive methodologies.

FORCE FREE: 95% of the methods utilized with companion animals do not utilize positive punishment (anything that intentionally causes fear, harm or pain). The remaining 5% accounts for emergency situations where an animal or person could be hurt as a result, and an aversive technique may be the only way to prevent immediate harm, e.g.: a day care using a horn or fight board to break up a dog fight.

Application

In order to become a member of the Alberta Force Free Alliance, please fill out and submit the form below. Once the board has approved your business to join the Alliance, you will be sent an email confirming approval as well as an invoice for the annual membership fee. Once payment is received, your business will be added to our directory, and you’ll be provided a copy of our logo to place on your website and social media. You will also receive a window decal and/or sticker, and be able to advertise your services on our Facebook page.

I have read and understand the criteria for joining for my business type (found on the Membership page).
As an approved member of the Alberta Force Free Alliance, I pledge that I and my employees/volunteers are educated in or will upgrade our education through the AFFA in the latest science-based, force free methods for companion animals.

We will not intentionally harm or intimidate any animal in our care. This includes: alpha rolling, pinning, yelling, poking, scruffing, leash jerks, flooding, or the use and promotion of alpha based methodology. Aversive equipment such as, choke/prong/e-collars, electric fences, or ultrasonic bark deterrents are NOT acceptable equipment, as outlined by the American Veterinary Society of Animal Behavior. We will not promote trainers and other businesses who use and adhere to alpha-based and/or aversive methodologies.

FORCE FREE: 95% of the methods utilized with companion animals do not utilize positive punishment (anything that intentionally causes fear, harm or pain). The remaining 5% accounts for emergency situations where an animal or person could be hurt as a result, and an aversive technique may be the only way to prevent immediate harm, e.g.: a day care using a horn or fight board to break up a dog fight.

Complaints

Alberta Dog Training - Contact

If you have concerns about a business that is listed in our directory, please don’t hesitate to contact us so that we can investigate the claim for possible removal from our directory. Please note that the Alberta Force Free Alliance is not a policing body. We take business owners at their word that they will adhere to the guidelines laid out in our pledge. We are not responsible for any harm or damage (emotional, psychological or physical) that may happen to the dogs in the care of the businesses listed. If you suspect an animal has been harmed while in the hands of one of the listed businesses, please first take your dog to a veterinarian and contact your local Animal Protection Services and police authority to make a complaint.